| Titre | The E.V.A. Initiative |
| Agence | Forsman & Bodenfors Göteborg |
| Campagne | The E.V.A. Initiative |
| Annonceur | Volvo |
| Marque | Volvo |
| Date de première diffusion/publication | 2019 / 3 |
| Secteur d'activité | Voitures |
| Synopsis | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
| Type de média | Plateforme d'activation à 360° |
| Longueur | |
| Marché | Royaume-Uni |
| Bande son | “Without You (feat. Kerry Leatham)” |
| Plus d'info | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
| Son | Factory Studios |
| Campaign Manager | Louise Ahlström |
| Concepteur / rédacteur | Hampus Elfström |
| Concepteur / rédacteur | Simon Lublin |
| Concepteur / rédacteur | Jacob Nelson |
| Directeur artistique | Karl Risenfors |
| Directeur artistique | Leo Dahl |
| Directeur artistique | Adam Ulvegärde |
| Directeur artistique | Sophia Lindholm |
| Planneur stratégique | Trine Keller-Andreasen |
| Planneur stratégique | Daniel Sjöstrand |
| Digital Strategist | Peter Gaudiano |
| Producteur | Lena Sellman |
| Chef de groupe | Katarina Klofsten |
| Chef de groupe | Ewa Edlund |
| Web design | F and B Inhouse |
| Artwork | Martin Joelsson |
| Artwork | Ingrid Arnsand Jonsson |
| Chef de groupe | Magnus Wretblad |
| Public Relations | Maja Bredberg |
| Public Relations | Bjarne Darwall |
| Agence Média | Mindshare Sweden |
| Maison de production | NEW LAND Stockholm |
| Producteur exécutif | Erik Torell |
| Producteur exécutif | Therese Engberg |
| Réalisateur | Laerke Herthoni |
| Directeur de la photo | Rasmus Videbaek |
| Producteur | Joel Rostmark |
| Monteur | Johan Söderberg |
| Dancer | Amy Gardner |
| Colorisation | Framestore |
| Color Assist | Simon Bourke |
| VFX Supervisor | Joel Lindman |
| CG Artist | Laurent Clermont |
| Online Artist | Rajdarn Elderado |
| Online Studio | Chimney Pot |
| Color Producer | Chris Anthony |
| Post-production Producer | Moa Looft |
| VFX Executive Producer | Anton Söderhäll |
| VFX PRODUCTION | Goodbye Kansas |
| VFX Producer | Linda Öhlund |
| VFX Lead | Filip Orrby |
| Grade | Framestore |
| Interprète / Acteur | Lapalux |
| Musique | Ninja Tune |
| Publishing Rights | Just Isn't Music |
| Producteur son | Lucy Spong |
| Sound Design and Mix | Jon Clarke |
| CGI | Superstudios |
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