| Synopsis | The staff are at the forefront of making the Heineken Experience such a fun and informative brand experience The employees are the perfect ambassadors for the Heineken Experience; they love, live and breathe the brand, going out of their way to ensure a memorable visit for all guests, and therefore represent the perfect encapsulation of the brand’s energy and emotion to portray in the advertising campaign. 2016 saw the attraction break the 1 million visitor barrier in a calendar year, and 2017 sees ambitions rise even higher. WE ARE Pi wanted to focus on helping position Heineken Experience as the warmest welcome that Amsterdam has to offer. The Heineken Experience genuinely represents a real taste of modern Amsterdam life, perfectly encapsulated in the advertising by using the attractions real employees, having fun and enjoying the moment. |
