| Titre | Warboard |
| Agence |
FCB Brasil
|
| Campagne |
Warboard
|
| Annonceur |
Estadao
|
| Marque |
Estadao
|
| Date de première diffusion/publication |
2018 / 4
|
| Secteur d'activité | Journaux, magazines, livres
|
| Synopsis | Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time. |
| Type de média |
Etude de cas
|
| Responsable de la création |
Joanna Monteiro
|
| Directeur de la création |
Fabio Simoes
|
| Directeur de création |
Marco Monteiro
|
| Directeur de création |
André Pallú
|
| Directeur artistique |
Carina Caye
|
| Concepteur / rédacteur |
Pedro Furtado
|
| Concepteur / rédacteur |
Sofia Calvit
|
| Executive Account Director |
Elton Longhi
|
| Directeur de clientèle |
Anna Sant'Anna
|
| Responsable de budget agence |
Rafael Cardoso
|
| Executive Account Director |
Karoline Araújo
|
| Chef de projet |
Suelen Mariano
|
| Creative technologist |
Victor Hugo Odo
|
| Stratégie/Planning |
Marcia Neri
|
| Directeur des Stratégies |
Bianca Reame
|
| Data Strategy Analyst |
Isabella Esteves
|
