HSBC - "Old Boys (Airport)"

J. Walter Thompson London

J. Walter Thompson London London, Royaume-Uni

15203

Titre	Old Boys (Airport)
Agence	J. Walter Thompson London
Campagne	Supporting Human Ambition
Annonceur	HSBC
Marque	HSBC
Date de première diffusion/publication	2015 / 11
Secteur d'activité	Services bancaires, investissements, services boursiers
Synopsis	The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking.
Type de média	Affiche / Panneau grand format
Directeur de création	Axel Chaldecott
Global Director in Charge	Joseph Petyan
Responsable de la publicité (annonceur)	Hamish Goulding
Planneur	Rob Alexander
Business Director	Luke Kenny
Responsable de la publicité (annonceur)	Brianna Davis
Responsable de budget agence	Gemma Swinglehurst
Regional Account Director	Rollo Gwyn-Jones
Responsable de budget agence	Ben Golden
Chef de projet	Louise Tench
Equipe créative	Mark Campion