| Titre | El Magico |
| Brief | El Magico is a rather mediocre magician. So he looks surprised when he makes a woman vanish in the middle of his act. But not as surprised as a motorist when the woman materialises in the middle of the road. Luckily the Hyundai Tucson has Forward Collision Avoidance Assist. In other words, it brakes in a split second, like magic. |
| Agence |
Innocean Worldwide Europe
|
| Campagne |
El Magico
|
| Annonceur |
Hyundai
|
| Marque |
Hyundai Tucson
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Voitures
|
| Synopsis | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| Synopsis (langue originale) | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| Type de média |
Télévision
|
| Responsable de la publicité (annonceur) |
Andreas-Christoph Hofmann
|
| Responsable de la publicité (annonceur) |
Philippe Jourdain
|
| Responsable de la publicité (annonceur) |
Dora Szent-Ivanyi
|
| Responsable de la publicité (annonceur) |
Vittorio Ravano
|
| Global Chief Creative Officer |
Jeremy Craigen
|
| Chief Operating Officer |
Andreas Cordt
|
| Regional Chief Creative Officer |
Gabriel Mattar
|
| Agency Business Director |
Andrea Razeto
|
| Directeur de la création |
Ricardo Wolff
|
| Directeur de la création |
The V-Man
|
| Concepteur / rédacteur |
Reinier Gorissen
|
| Directeur artistique |
Marlon von Franquemont
|
| Producteur créatif |
Morten Frantz
|
| Directeur de clientèle |
Sven Kuebler
|
| Responsable de budget agence |
Lin Fang
|
| Responsable de budget agence |
Min Kyung Park
|
| Strategy Manager |
Anna Nowak-Otto
|
| Planneur |
Sophia Goerner
|
| Creative Services Director |
Mark Fosbueary
|
| Réalisateur |
Charles Guard
|
| Réalisateur |
Thomas Guard
|
| Producteur exécutif |
Alexander Schildt
|
| Producteur, maison de production |
Stephan Brockmann
|
| Directeur de la photo |
Marcel Zyskind
|
| Post production |
acht Hamburg GmbH
|
| Post-production Producer |
Lena Schulz
|
| Production Service Company |
Production Service Scandinavia (Copenhagen)
|
| Voix-off |
Mark Fosbueary
|
| Monteur |
Ted Guard
|
| Monteur |
Andre Gelhaar
|
| Coloriste |
Maximilian Baule
|
| Production du son |
MOKOH Music GmbH
|
| Production du son |
Studio Funk
|
| Producteur musical |
Stephan Moritz
|
| Sound Production ( |
acht Hamburg GmbH
|
| Maison de production |
Tempomedia Filmproduktion GmbH (Berlin)
|