| Titre | Birdbox |
| Agence | adam&eveDDB |
| Campagne | Nothing Fills a Hole Like Pot Noodle |
| Annonceur | Unilever |
| Marque | Pot Noodle |
| Date de première diffusion/publication | 2023 / 3 |
| Secteur d'activité | Plats déshydratés et plats préparés |
| Philosophie | Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign “Nothing Fills a Hole Like Pot Noodle”. The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by adam&eveDDB, the campaign also ventures into the debate around the pot-holed state of roads in Britain, where one road in every nine miles is in urgent need of repair. The campaign, spanning digital outdoor ads, print, social media and PR, will also specifically target sites and media publications in locations notorious for potholes in Surrey, Essex and Northamptonshire. The ads will also feature on a digital ad van which will drive down two of the potholiest roads in Surrey. Two of the targeted areas, Harlow in Essex and Brackley in Northamptonshire, are home to singer and pothole campaigner Rod Stewart and Mr Pothole respectively. The campaign is shot by Emmy-nominated filmmaker, photographer and artist Frederick Paxton, of Academy Films. As part of the campaign, social media activity includes a selection of filled-hole images that will appear on Pot Noodle’s Instagram feed. A bespoke GIF sticker pack will also launch on Instagram Stories, enabling fans to add Pot Noodle to their own content and fill a hole, digitally - with the hashtag #NothingFillsAHoleLikePotNoodle. The campaign is also supported by a PR partnership, created by W communications, with Mr. Pothole, an advocate for pothole awareness, who, as part of the launch, will be talking to the press and media to help raise awareness around the country’s pothole problem. |
| Type de média | Affichage |
| Production du son | Factory Studios |
| Musique | SIREN |
| Responsable de la publicité (annonceur) | Andre Burger |
| Responsable de la publicité (annonceur) | Georgina Bradford |
| Responsable de la publicité (annonceur) | Shannon Lennon-Smith |
| Responsable de la création | Richard Brim |
| Directeur de création | Mark Shanley |
| Concepteur / rédacteur | Richard McGrann |
| Directeur artistique | Andy Clough |
| Social Creative | Judith Tulkens |
| Joint Head of Integrated Production | Sally Pritchett |
| Producteur, agence | Sophie Fletcher |
| Producteur, agence | Amy Simmons |
| Senior Planner | Liora Ingram |
| Junior Planner | Lucy Wilson |
| PDG | Tammy Einav |
| Directeur associé | Tom White |
| Directeur de clientèle | Max Sullivan |
| Directeur de clientèle | Hugo Evans |
| Project Director | Rasha Noronha |
| Head of Design | Paul Knowles |
| Head of CGI | Charlie Townsend |
| Senior Creative Artworker/Studio Manager | Dave Callow |
| Artworker | Sam Harris |
| Head of Digital Production | James Brown |
| Senior Interactive Designer | Adrian Baker |
| Motion Producer | Rebecca Hunnybun |
| Graphic/Print Producer | Tony Hutton |
| Junior Motion Creator | Honor Northridge |
| Design Director | Adrian Barker |
| Content Director | Dan Boulton |
| Assistant Producer | Jake Parker |
| Agence Média | Mindshare Europe |
| Media Business Director | Tess Domenet |
| Media Account Manager | Nathan Hope |
| Media Account Executive | Megan Wieland |
| OOH Agency | Kinetic |
| OOH Senior Account Director | Rikul Sudra |
| PR Agency | W Communications |
| PR Campaign Director | Grace Jackson |
| PR Associate Creative Director | John Wilkinson |
| PR Associate Director | Jess O’Donoghue |
| PR Account Director | Paige Hartley |
| PR Senior Account Executive | Ella Bull |
| Maison de production | Academy Films |
| Photographe | Frederick Paxton |
| EP /Head of Photography | Charlotte Long |
| Producteur | Aidan Brooks |
| 1st Assistant/Digi Op | Simon Wellignton |
| Directeur de la production | Daragh McCann |
| Production Assistant | Dara Phillips |
| Runner | Luca Visockaite |
| Runner | Tai Carter |
| Producteur son | Ethan Day |
| Audio Creative Director | Dan Beckwith |
| VFX Company | 1920 |
| Coloriste | Kai Van Beers |
| 2D Artist | Chrys Aldred |
| Senior Post-production Producer | Charlotte Griffin |
| Compositeur de musique | Jon Clarke |
| Producteur musical | Sian Rogers |
| Music Production Assistant | Chris Christoforou |
Plus de réalisations
VOIR TOUSGoal
- MARQUE:
- Pot Noodle
- AGENCE:
- adam&eveDDB
Cat
- MARQUE:
- Pot Noodle
- AGENCE:
- adam&eveDDB
Beat Box
- MARQUE:
- Pot Noodle
- AGENCE:
- adam&eveDDB
Baby
- MARQUE:
- Pot Noodle
- AGENCE:
- adam&eveDDB
Nom Nom
- MARQUE:
- Pot Noodle
- AGENCE:
- adam&eveDDB
First Timers
- MARQUE:
- Marmite
- AGENCE:
- adam&eveDDB
Minigolf
- MARQUE:
- Pot Noodle
- AGENCE:
- adam&eveDDB
Snooker
- MARQUE:
- Pot Noodle
- AGENCE:
- adam&eveDDB
Ceiling
- MARQUE:
- Pot Noodle
- AGENCE:
- adam&eveDDB