| Titre | Perspectives (2mn) |
| Brief | In Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed. |
| Agence |
Wunderman Buenos Aires
|
| Campagne |
Cyberbullying
|
| Annonceur |
Movistar
|
| Marque |
Movistar
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Téléphonie mobile
|
| Synopsis | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
| Type de média |
Publicité sur mobiles
|
| Responsable de la publicité (annonceur) |
Romina Martinez Battista
|
| Responsable de la publicité (annonceur) |
Almendra Ogdon
|
| Responsable de la publicité (annonceur) |
Florencia Panizoni
|
| Responsable de la publicité (annonceur) |
Agustina Iparraguirre
|
| Responsable de la publicité (annonceur) |
Matias Infantino
|
| Concepteur / rédacteur |
Nicolas Demichelle
|
| Directeur artistique |
Francisco Cerrutti
|
| Directeur de la création |
Sebastian Tarazaga
|
| Directeur de la création |
Dany Minaker
|
| Chef de groupe |
Paula Torres
|
| Chef de projet |
Bárbara Laffue
|
| Client Services Director |
Fabiana Antonelli
|
| Client Services Director |
Belén Yusso
|
| Directeur de création |
Matias Martty
|
| Directeur de création |
Juan Calvo
|
| Directeur de clientèle |
Maria Jazhal
|
| Maison de production |
LADOBLEA S.A.
|
| Réalisateur |
Martin Donozo
|
| Directeur de la photo |
Daniel Ortega
|
| Producteur, maison de production |
Marco Pilosio
|
| Producteur exécutif |
Jose Arnal
|
| Producteur exécutif |
Adrian Aspani
|
| Monteur |
Sebastian Mega
|
| Maison de production |
Italians do it better
|
| Sociéte de création sonore |
Porta Estudio
|