| Titre | Into HBO |
| Agence | Droga5 |
| Campagne | Into HBO |
| Annonceur | Home Box Office, Inc. |
| Marque | HBO |
| Date de première diffusion/publication | 2016 / 6 |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Synopsis | Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency's first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes. The Game of Thrones contest came first, rolling out Friday—and is, unfortunately for you GoT fans, already officially over. But you can still take the quiz, which works like this: It opens on the familiar static screen that HBO uses at the beginning of each show. Clues are written in the captions; you click on tags in the photos to answer the questions and move to the next screen. There are lots of dead ends, featuring amusing original videos from the show's stars, and you have to go back and try again. The first person to get all the way through the puzzle is the winner. |
| Type de média | Digital |
| Longueur | |
| Maison de production | Pet Gorilla |
| Responsable de la création | David Droga |
| Responsable de la création | Ted Royer |
| Responsable de la création | Sally-Ann Dale |
| Directeur de création | Erik Hogfeldt |
| Equipe créative | Toby Treyer-Evans |
| Equipe créative | Laurie Howell |
| Equipe créative | Evan Barkoff |
| Equipe créative | David Spradlin |
| Equipe créative | Niklas Lindstrom |
| Equipe créative | Alice Tam |
| Equipe créative | Samantha Deevy |
| Equipe créative | Tom Hyde |
| Equipe créative | Kristoffer Aldorsson |
| Equipe créative | Caitlin Chandler |
| Equipe créative | Michelle Villarreal |
| Equipe créative | Katia Billings |
| Relations publics | Home Box Office, Inc. |
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