Amazon - "Alexa Loses Her Voice"

Lucky Generals

Lucky Generals London, Royaume-Uni

Awards

68265

Marque: Amazon
Pays: Etats-Unis

Annonceur: Amazon

Titre	Alexa Loses Her Voice
Brief	What would happen if Alexa lost her voice? A panicked Jeff Bezos is informed of Alexa’s illness and a number of celebrities step in: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turn out to be total failures, proving just how irreplaceable Alexa is. Alexa is the voice of Amazon's AI. But what if she lost her voice? Jeff Bezos is told of Alexa's malady and reassured that a number of replacements have been found. Enter Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins - the latter in full Hannibal mode. None of them are suitable, because nobody does it better than Alexa.
Agence	Lucky Generals
Campagne	Alexa Loses Her Voice
Annonceur	Amazon
Marque	Amazon
Date de première diffusion/publication	2018 / 1
Secteur d'activité	Vente en ligne, e-commerce
Synopsis	Working closely with Amazon’s internal creative division D1 we decided to ask a simple question: What would happen if Alexa lost her voice? Could anyone possibly replace her?Our campaign showed just how hard replacing Alexa would be. In it, a panicked Jeff Bezos was informed of Alexa’s illness and approved a number of celebrity stand-ins: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turned out to be total failures, proving just how irreplaceable Alexa is.
Type de média	Télévision
Longueur	90 seconds
Maison de production	Hungry Man
Agence Média	Initiative
Réalisateur	Wayne McClammy
Monteur	Christian Jordan
Post production	The Mill London
Post-Production audio	Beacon Street Studios
Director of Photography	Simon Duggan
Réalisateur	Bryan Buckley
Réalisateur	Conor Byrne
Colourist	Adam Scott
Montage	Rock Paper Scissors
Director of Photography	Simon Duggan
Director	Bryan Buckley
Director	Conor Byrne
Producer	Caleb Dewart
Executive Producer	Kevin Byrne
Executive Producer	Mino Jarjoura
Executive Producer	Caleb Dewart
Executive Producer	Jacki Sextro
Head of Production	Jacki Sextro
Executive Producer	Dan Duffy
Senior Producer	Jill Landaker Grunes
Line Producer	Rick Jarjoura
Editor	Christjan Jordan
Edit Assist	Pieter Viljoen
Colourist	Adam Scott
Entrant Company	HUNGRY MAN
Idea Creation	LUCKY GENERALS
Production	HUNGRY MAN
Production	THE MILL
Production	ROCK PAPER SCISSORS