Thibaud Genevois
Creative Copywriter at Babel
Paris, France
TitreCat
Agence
Campagne A voice for a future
Annonceur SPCA
Marque Geneva SPCA
Mise en ligneMai 2016
Secteur d'activité Droits des animaux, adoption
Synopsis Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that, even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice. 
Type de média Presse & publications
Plus d'info http://www.sgpa.ch/adoptes-heureux/
Directeur de création
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Planneur stratégique
Directeur de clientèle
Illustrateur
Post production
Agence Média

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