| Titre | Heist |
| Agence | BBDO New York |
| Campagne | Heist |
| Annonceur | Mars, Inc. |
| Marque | Snickers |
| Date de première diffusion/publication | 2019 |
| Secteur d'activité | Barres chocolatées |
| Philosophie | “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done. The spot ran across network and cable TV, as well as online. “Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Anonymous Content |
| VFX Company | MPC NY |
| Montage | MacKenzie Cutler |
| Chef de groupe | Kirsten Flanik |
| Chef de groupe | Susannah Keller |
| Chef de groupe | Lisa Piliguian |
| Chef de groupe | Carrie White |
| Chef de groupe | Blake Maraoui |
| Chef de groupe | Danee Fields |
| Planning Director | Christina Stoddard |
| Planneur stratégique | Michael Schonfeld |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de la création | Gianfranco Arena |
| Directeur de la création | Peter Kain |
| Directeur de création | Scott Mahoney |
| Directeur de création | Dan Oliva |
| Directeur de création associé | Austin Mankey |
| Directeur de création associé | Mike Motch |
| Directeur artistique | Tanner Thompson |
| Director of Integrated Production | David Rolfe |
| Group Director Behavioral Planning | Annemarie Norris |
| Group Agency Executive Producer | Amy Wertheimer |
| Producteur, agence | Samantha Addy |
| Producteur musical | Melissa Chester |
| Senior Project Manager | Amy Orgel |
| Réalisateur | Tim Godsall |
| Producteur exécutif | SueEllen Clair |
| Producteur exécutif | Carl Sturges |
| Producteur délégué | Brady Vant Hull |
| Directeur de la photo | Darko Suvak |
| Table Top Production Company | Michael Schrom & Co. |
| Tabletop Director | Michael Schrom |
| VFX Creative Director | Tim Crean |
| VFX Executive Producer | Camila DiBiaggi |
| Editorial Executive Producer | Gina Pagano |
| Monteur | Ian Mackenzie |
| Assistant Monteur | Cooper MacLane |
| Online Editor | Jimmy Hayhow |
| Colorisation | Company 3 |
| Coloriste | Tim Masick |
| Mix Company | Heard City |
| Mixer | Keith Reynaud |
Plus de réalisations
VOIR TOUSGold Chain
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