- - "The Truck Driver's Mother"

Geelmuyden Kiese Oslo, Norvège

3628

Cette création fait partie de la Collection Act Responsible

Marque: -
Pays: Norvège

Annonceur: The Norwegian Labour Inspection Authority

Titre	The Truck Driver's Mother
Agence	Geelmuyden Kiese
Campagne	The Truck Driver's Mother
Annonceur	The Norwegian Labour Inspection Authority
Marque	-
Date de première diffusion/publication	2016 / 11
Secteur d'activité	Services d'information du gouvernement
Slogan	The truck driver's mother
Synopsis	NORWEGIAN CAMPAIGN USES A REAL TRUCK DRIVER AND HIS MUM TO DELIVER IMPORTANT ROAD SAFETY MESSAGE Norwegian authorities and the road haulage sector have been trying to communicate with foreign drivers entering Norway for years, with no success. So in a final attempt to create awareness of the specific regulations and challenging driving conditions, the Norwegian Labour Inspection Authority and social partners went to the one person that the driver couldn’t ignore – the mother. In a new campaign from Oslo-based agency Geelmuyden Kiese for the Norwegian Labour Inspection Authority - the governing body the supervises the implementation of healthy work practices - and the social partners, we follow a Polish truck driver who's mother joins him as he makes the long distance journey through Norway.
Philosophie	Norwegian authorities have for years been trying to communicate with foreign truck drivers about specific regulations and driving conditions in Norway. But the drivers haven't been listening. So what do you do then? You get the help of the one person they can't ignore: Mum.
Problème	Every 24 hours, 3,000 lorries cross the border into Norway, where one out of three lorry drivers are foreign. Foreign lorry drivers are not used to Norway’s challenging driving conditions, and are consequently three times more likely to be involved in a road traffic accident. Many of these drivers are also underpaid because they are not aware of their rights as employees.
Résultat	The result became the film «The Truck Driver’s Mother», where a real Polish truck driver, Lukasz Gorzynik, took his mother, Anna Gorzynik, on a driving assignement out of the ordinary.
Type de média	Film Web
Longueur	264 seconds
Marché	Bahamas, Haïti, Hongrie, Lithuanie, Pologne, Roumanie, Allemagne, Bulgarie
Plus d'info	motherpresents.org
Direction artistique et créative	Trygve Andreas Tønnessen
Direction artistique et créative	Morten Borgestad
Direction artistique et créative	Sarah Willoch
Chef de projet	Celine Gran
Directeur de clientèle	Geir Ove Harnes
Film production	Bacon
Réalisateur	Tarik Saleh
Producteur	Magne Lyngner
Producteur	Ola Narum Berg