Starbucks At Home - "Starbucks Premium Instant"

McCann Worldgroup Spain

McCann Worldgroup Spain Madrid, Espagne

7807

Marque: Starbucks At Home
Pays: Espagne

Annonceur: Starbucks Corporation

Titre	Starbucks Premium Instant
Agence	McCann Worldgroup Spain
Campagne	Starbucks Premium Instant
Annonceur	Starbucks Corporation
Marque	Starbucks At Home
Date de première diffusion/publication	2020 / 6
Secteur d'activité	Café, thé, boissons chocolatées, petit-déjeuner
Philosophie	Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home.
Type de média	Digital
Longueur	9 seconds
Marché	Canada
Responsable de la publicité (annonceur)	Mario Vera
Responsable de la publicité (annonceur)	Pamela Diaz
Responsable de la publicité (annonceur)	Jonathan Iams
Responsable de la création	Miguel Bemfica
Responsable de la création	Monica Moro
Equipe créative	Rafael Merino
Equipe créative	Manuel Manceda
Equipe créative	Marina Guadix
Equipe créative	Elena del Águila
Equipe créative	Elena Gomez
Equipe créative	Pablo Camarero
Equipe créative	Guillermo Barbero
Equipe créative	Antonio De Federico
Business Team	Max Lacerda
Business Team	Alexandra von Puttkamer
Business Team	Alvaro Cuneo
Business Team	Jorge Adames
Planning Team	María Martinez
Planning Team	Bernardo Moleón
Planning Team	Theodora Philip
Shopper Team	Alba López
Shopper Team	Irene Ruiz
Shopper Team	Raúl Pérez
Shopper Team	Eneko Musitu
Shopper Team	Rafa Martinez
Shopper Team	Miriam Madueño
Shopper Team	Tania Sanz
Shopper Team	Carlos Tellez
Maison de production	CRAFT + Canada
Production Team	Paloma Adrién
Production Team	Rossana Noceloni
Production Team	Vanessa Pizarro
Production Team	Sara del Tío
Production Team	Rocio Fernández
Production Team	Paola Fernández
Production Team	Sara Fernández
Production Team	María Pastor
Account Team Craft	Alejandra Rodriguez
Account Team Craft	Clara Martí
Account Team Craft	Paola Espinosa
Photographe	Alfonso Herranz
3D Studio	Mach
Post production	CRAFT
Coloriste	Paula Ruiz
Réalisateur	Gerson Aguerri
Directeur de la photo	Takuro Takeuchi
Monteur	Ramón Morejón
Producteur exécutif	Oscar Romagosa
Producteur exécutif	Victor Mata
Producteur	Marga Sardá
Musique	TDL Music
Compositeur de musique	Nicolas Castro
Producteur	Manuel Villarroya
Producteur	Nicolas Castro