Titre | The Trash Collection 2021 |
Agence |
Try Reklamebyrå
|
Campagne |
The Trash Collection 2021
|
Annonceur |
IKEA
|
Marque |
IKEA
|
Mise en ligne | Novembre 2021 |
Secteur d'activité | Détail, distribution, chaînes de restaurants
|
Synopsis | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
Type de média |
Télévision
|
Music Supervision |
Apollo Music
|
Maison de production |
Aparent
|
Equipe créative |
Eirik Sørensen
|
Equipe créative |
Caroline Riis
|
Directeur de clientèle |
Trond Sandø
|
Chef de projet |
Marte Heiersted
|
Designer |
Jeppe Gjesti
|
Adviser |
Cecilie Helsvig
|
Producteur digital |
Erik Teigland
|
Réalisateur |
Niels Windfeldt
|
Réalisateur |
Kavar Singh
|
Photographe |
Niels Windfeldt
|
Directeur de la photo |
Oskar Dalsbakken
|
Producteur, maison de production |
Aleksander Aurdal
|
FAD |
Laura Ugolini
|
Monteur |
Henrik Pedersen
|
Music Supervision |
Thore Garberg
|
Marketing Manager |
Frode Ullebust
|
Marketing Communication Manger |
Tobias Lien
|
Marketing Communication Specialist |
Kristin Berge Jahr
|
Media Lead |
Ulrikke Dahl
|
Online Artist |
Sindre Hammersbøen
|
Grading/Online |
Joakim Rissveds
|
Son |
Andreas Waag Martinsen
|
Online Content Specialist |
Susanne Reinertsen
|
Online Content Specialist |
Beverley Getz Ivin
|
Integrated Media Manager |
Åse-Marit Christensen
|
Distribution |
Hannah Foldøy
|
Production |
Alexei Moke
|
Production |
Espen Saur
|
BTS Photography |
Espen Saur
|
Gaffer |
Levi Gawron
|
Props |
Alexei Mokel
|
Directeur de création associé |
Vic Bath
|
Directeur de création associé |
Dan Cummings
|
Design Director |
Jeff Watkins
|
Designer |
Jeff Watkins
|
Designer |
Rasna Jaswal
|
Producteur, agence |
Kathryn Brown
|
Producteur, agence |
Laura Dubcovsky
|
Responsable de budget agence |
Rob Feightner
|
Account Management Team |
Matt Sinuita
|
Account Management Team |
David Trembley
|
Account Management Team |
Allison-Diaz Mercado
|
Strategy Team |
Shaunagh Farrelly
|
Strategy Team |
Spencer MacEachern
|
Responsable de la publicité (annonceur) |
Melanie Somerville
|
Responsable de la publicité (annonceur) |
Brandon Durmann
|
Infographiste |
Elise Eik Ismar
|