| Titre | Dad Texts |
| Agence | Boys and Girls |
| Campagne | Dad Texts |
| Annonceur | Three |
| Marque | Three Ireland |
| Date de première diffusion/publication | 2015 |
| Secteur d'activité | Téléphonie mobile |
| Philosophie | Father’s Day is an occasion with mobile use at the heart of it – everyone picking up the phone to call or text Dad. So it’s the perfect opportunity for a brand like Three to say something |
| Résultat | What to say came from a simple truth everyone can relate to: Dads are terrible at texting. To bring this to life we created a video piece featuring people reading out real Dad texts – complete with misspelled words, misplaced fullstops and very random emoji use. The piece was wrapped up with this simple brand message: ‘Some Dads aren’t great at texting. Give them a call this Father’s Day.' We launched the content on Facebook accompanied by a competition inviting people to share their own #DadTexts for the chance to win a smartphone for their Dad. |
| Type de média | Film Web |
| Longueur | |
| Directeur de création | Rory Hamilton |
| Concepteur / rédacteur | Rachel Carey |
| Directeur de clientèle | Pat Stephenson |
| Responsable de budget agence | Kieran O'Donovan |
| Producteur, agence | Derek Doyle |
| Producteur, agence | Sarah Chadwick |
| Post production | Piranha Bar |
| Directeur de la photo | Piaras Mac Cionnaith |
| Son | Mutiny Recording Studios |
| Monteur | Sean King |
| Camera Operator | Piaras Mac Cionnaith |
| Sound Engineer | Mark Richards |
| Graphics | Piranha Bar |
| Distribution | Rachel Carey |
| Musique | Aaron Smyth |
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