| Titre | Story behind the Scenes |
| Agence | Y&R London |
| Campagne | 2015 Poppy Appeal campaign |
| Annonceur | The Royal British Legion |
| Marque | The Royal British Legion |
| Date de première diffusion/publication | 2015 / 10 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Synopsis | This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today. To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. |
| Type de média | Film Web |
| Longueur | |
| Maison de production | Stink Films |
| Responsable de la publicité (annonceur) | Gary Ryan |
| Directeur de création | Psembi Kinstan |
| Directeur artistique | Alex Bamford |
| Directeur de clientèle | Ben Boyles |
| Directeur des Stratégies | Fran Miles |
| Responsable de budget agence | Max Bennett |
| Producteur, agence | Bob Loyal |
| Producteur, agence | Martin Caulfield |
| Photographe | Tom Reeves |
| Réalisateur | HILOW |
| Producteur exécutif | Jon Chads |
| Directeur de la photo | Joseph Gainsborough |
| Son | Richard Enterazi |
| Montage | HILOW |
| Monteur | Qasim Arshad |
| Mixer | Barni Sparkes |
| Mixer | Suite TV |
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