Márcio Nazianzeno
Concepteur / rédacteur at FCB Lisbon
Recife, Brésil
TitreStalin
Agence
Campagne Dictators
Annonceur Sansa
Marque Sansa
Date de première diffusion/publication 2015 / 10
Synopsis 'You are free to eat well': campaign mocks the dictatorship of fast foods.
For advocates of healthy eating, the great villains are the fast food chains. Charged dining preservatives and artificial ingredients, they really are a weapon against any body.
Want someone more interested in showing the villainy of this type of food than a restaurant of natural snacks? With a slogan that says a lot about its positioning - "Fast good food" - the Sansa, from Brazil, decided to take the strategy to the letter. Under the motto "You are free to eat well", the brand decided to join iconic figures of dictators and fast foods as McDonald's and Burger King in emblematic pieces. 
Type de média Presse & publications
Directeur de création
Directeur artistique
Illustrateur
Concepteur / rédacteur
Concepteur / rédacteur

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