| Titre | Official Sponsor of Cancelled Events |
| Agence | MRM//McCann |
| Campagne | Getsponsoredbyrom.com |
| Annonceur | Kandia-Excelent |
| Marque | Rom |
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Confiserie de sucre et de chocolat |
| Synopsis | With its small budgets and big ambitions, Rom always managed to activate the national spirit and gather people around different causes.At a time where the world was crumbling with bad news and cancellation, and audiences were left in a gap of entertainment, we found an opportunity.Enter ROM- the official sponsor of cancelled events.ROM activated people to play a role in the mission to help the small Romanian brand sponsor for the first time a big international event. They could join and spread the outrageous and fun offers in order to reach the organisers. The campaign featured several movies in which a ROM representative pitches organizers all kinds of crazy sponsorship ideas, from chocolate filled arenas for Wimbledon, to crazy national flags at the EURO football tournament, to our own mascot, the Rom Buzz man, for Comicon.We had the effect of a big sponsorship without even signing any actual contract. We also created a big conversation around our initiative, giving people an entertaining role in sharing our sponsorship proposals and tagging the events , and attracted the attention of the press. |
| Type de média | Digital |
| Responsable de la création | Catalin Dobre |
| Social Media Creative Director | Alexandru Vasile |
| Directeur de la création | Ioana Zamfir |
| Content Director | Ion Cojocaru |
| Design Creative Director | Laura Belc |
| Directeur de création groupe | Adina Stanescu |
| Développeur web | Laura Catea |
| Concepteur / rédacteur | Cosmin Voicu |
| Planneur stratégique | Andrei Florian |
| Social Media Manager | Madalina Ciocan |
| Directeur de clientèle | Andreea Sofrone |
| Responsable de budget agence | Ana Smarandescu |
| AV Producer | Alexandru Platon |
| Directeur de clientèle | Alina Caraosl |
| Digital Media Planner | Cristian Ene |
| Social Media Specialist | Cristina Grofu |
| Planneur Media | Monica Nastase |
| Content Specialist | Ramona Radu |
| Réalisateur | Radu Munteanu |
Plus de réalisations
VOIR TOUSTruly Scary
- MARQUE:
- Save the Children
- AGENCE:
- McCann Worldgroup Romania
Social Entertainment Channel
- MARQUE:
- KFC
- AGENCE:
- McCann Worldgroup Romania
HOLOKID
- MARQUE:
- Vodafone
- AGENCE:
- McCann Worldgroup Romania
Internet's residency exam
- MARQUE:
- Regina Maria
- AGENCE:
- MRM//McCann
Race A Nation
- MARQUE:
- Vodafone Romania
- AGENCE:
- McCann Worldgroup Romania
Real Life Tests
- MARQUE:
- Vodafone Romania
- AGENCE:
- McCann Worldgroup Romania
Bittersweet Pies
- MARQUE:
- Paul
- AGENCE:
- McCann Worldgroup Romania
Sunday Grannies
- MARQUE:
- Vodafone Romania
- AGENCE:
- MRM//McCann
Ghita - The Social Shepherd
- MARQUE:
- Vodafone
- AGENCE:
- McCann Worldgroup Romania