Covergirl - "TRUBLEND MATTE MADE"

Droga5

Droga5 New York, Etats-Unis

18222

Marque: Covergirl
Pays: Etats-Unis

Annonceur: Covergirl Cosmetics

Titre	TRUBLEND MATTE MADE
Agence	Droga5
Campagne	TRUBLEND MATTE MADE
Annonceur	Covergirl Cosmetics
Marque	Covergirl
Date de première diffusion/publication	2018 / 7
Secteur d'activité	Produits de beauté, parfums
Philosophie	For too long, multicultural women and their skin weren’t catered for in the makeup world, especially when it came to foundation. So COVERGIRL listened and created TRUBLEND MATTE MADE: a foundation made for the unique needs of multicultural skin, in 40 beautiful shades. COVERGIRL created TRUBLEND MATTE MADE, but can’t take the credit. The credit goes to the infinite women who spoke up and voiced their skins’ unique needs. So COVERGIRL thanked them in this commercial--with the help of Droga5 NY and director Kim Gehrig of production house Somesuch. The spot, which ends with a lengthy list of the “infinite” number of women who reached out to COVERGIRL, shows this diverse mix of females--from woman to woman to woman. And it culminates in a final dramatic stairwell shot that brings all the women together as one. Appearing on TV as a :15 and online as a longer cut, it’s an authentic yet elevated glimpse of the women who inspired TRUBLEND MATTE MADE as they go about their everyday lives.
Type de média	Télévision
Longueur	824 seconds
Post production	MPC NY
Creative Chairman	David Droga
Directeur de la création	Alexander Nowak
Directeur de création associé	Henry Kember
Directeur artistique	Neil Maclean
Concepteur / rédacteur	Emily Berger
Directeur artistique	Debbie Pan
Design Director	Maria Wan
Designer	Alex Lumain
co-directors of film production	Jesse Brihn
co-directors of film production	Bryan Litman
Producteur exécutif	Mike Hasinoff
Associate Producer	Jake Herman
Music Supervisor	Mike Ladman
Producer	Bianca Escobar
Production	Somesuch
Director	Kim Gehrig
Producteur exécutif	Nicky Barnes
Producer	Saul Germaine
DP	Stuart Winecoff
Editorial	Work Editorial
Editor	Jono Griffith
Producteur exécutif	Erica Thompson
Producer	Jamie Lynn Perritt
Assistant Editor	Theo Mercado
Producteur exécutif	Matthew Loranger
Producer	Krystle Timm
Directeur de création	Alvin Cruz
lead Flame artist	Sam Caine
Flame Team	Tim Crean
Flame Team	Derina Doorley
Flame Team	Rob Walker
Flame Team	Meggen Burdick
Flame Team	Giulia Barta
Flame Team	Greg Cutler
Flame Team	Lawrence Merrill
Colorist	Simon Bourne
Color Producer	Chris Anthony
Production Assistant	Hannah Oliver
Production Assistant	Aaron Batista
Post Production	Second Child
Producteur exécutif	Scott Chinn
Motion Graphics Designer	Pravin Chottera
Post Producer	Sara Mills
Retoucher	Natasha Kaser
Music	Sylvan Esso
Song	Hey Mami
Sound Design	Barking Owl
Directeur de création	Kelly Bayett
Producteur exécutif	Kelly Bayett
Producer	Ashley Benton
Sound Designer	Morgan Johnson
Audio Post	Heard City
Mixer	Dan Flosdorf
Mixer	Mike Vitacco
Producer	Andi Lewis