Ezaki Glico - "Pocky THE GIFT"

Dentsu Inc.

Dentsu Inc. Tokyo, Japon

Awards

9430

Marque: Ezaki Glico
Pays: Japon

Annonceur: Ezaki Glico Co., Ltd.

Titre	Pocky THE GIFT
Agence	Dentsu Inc.
Campagne	Pocky THE GIFT
Annonceur	Ezaki Glico Co., Ltd.
Marque	Ezaki Glico
Date de première diffusion/publication	2019 / 10
Secteur d'activité	Biscuits, pain, biscottes
Philosophie	Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and the brief was to give this target group a way to share and enjoy Pocky sticks anew. So Dentsu Inc created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall.
Type de média	Packaging, Marque & Design
Design Company	PEN Inc.
Design Company	Creative Power Unit
Post production	scab
Post production	Dentsu On Demand Graphic Inc.
Maison de production	Fumihito Katamura Photograph Office
Maison de production	ENGINEFILM INC.
Maison de production	Yoshihiro Yagi
Concepteur / rédacteur	Haruko Tsutsui
Designer	Taiji Kimura
Designer	Satomi Okubo
Designer	Haruko Nakatani
Photographe	Fumihito Katamura
Producteur	Youhei Tanaka
Producteur	Makoto Sometani
Directeur de création	Yoshihiro Yagi
Producteur exécutif	Yoshitaka Nakano
Product Manager	Atsushi Komuro
Product Manager	Jun Okabe
Equipe créative	Shinya Tamura
Equipe créative	Sunao Sakurai
Equipe créative	Takeshi Suehiro
Account Management Team	Kazuya Onaka