| Titre | The “Baking Of” the Gingerbread Branch |
| Agence | Deutsch NY |
| Campagne | Gingerbread Branch |
| Annonceur | The PNC Financial Services Group |
| Marque | PNC Bank |
| Date de première diffusion/publication | 2015 / 12 |
| Secteur d'activité | Banque, finance, droit et assurance |
| Philosophie | PNC Bank released its 32nd annual Christmas Price Index on Monday, Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch & PNC wanted to bring fun and finance together for the holidays, by building the world’s first life-size bank branch made of real gingerbread! The PNC Gingerbread Branch was open to the public December Friday Dec. 4–Sunday, Dec. 6 at Penn’s Landing in Philadelphia. Inside the Gingerbread Branch, kids and their families learned about the gifts and their prices from 12 beautiful columns meticulously crafted by expert pastry chefs. They enjoyed hot cocoa and gingerbread cookies from the Cookie Counter. The Gingerbread Branch wasn’t just a showcase for the Christmas Price Index, it was a working PNC Bank branch, where you could open an account or get some cash from a cookie-encrusted ATM. The design and architecture of the branch was part Art Deco and part Willy Wonka. |
| Type de média | Infomercial |
| Longueur | |
| Marché | Etats-Unis |
| Directeur de création groupe | Jeremy Bernstein |
| Directeur artistique | Alex Avis |
| Concepteur / rédacteur | Justin Lee |
| Designer | Juan-Carlos Pagan |
| Designer | Aliza Adam |
| Designer | Brian Gartside |
| Designer | Lynne Yun |
| Illustrateur | Lynne Yun |
| Concepteur multimédia | Alex Miller |
| Directeur de la production | Joe Calabrese |
| Directeur artistique | Sarah Manna |
| Producteur digital | Suzanne Molinaro |
| Producteur | Josh Dietel |
| Producteur print | Jeanette Luis |
| Technology Department | Michael Nicosia |
| Development | Jeff Denton |
| Development | Ryan Moylan |
| Motion design | Matt Severin |
| Architecture de l'Information | Dan Machlin |
| Designer | Priscilla Osredkar |
| Sound Engineer | Charles Hailey |
| Chef de projet | Clara Kim |
| Social Media Strategist | Jessica Yin |
| Director of Content | Gurbani Chadha |
| Rédacteur digital | Cristina Diaz Borda |
| Chef de projet | Katie Casares |
| Maison de production | TH Productions, New York |
| Design | Design Compendium, Brooklyn |
| Maison de production | Steelhead |
| Réalisateur | Jeff Morgan |
| Directeur de la photo | Pete Slife |
| Monteur | Aaron Schillinger |
| Monteur | Pete Slife |
| Photographe | Jeremiah Wilson |
| Directeur de clientèle | Barbara Chandler |
| Directeur de clientèle | Bennet Kim |
| Chef de groupe | Trisha O |
| Chef de groupe | Emily Maier |
| Business Affairs | Jaymie Lipman |