| Titre | Say Moshi Moshi to Midori |
| Agence | Ogilvy Chicago |
| Campagne | Say Moshi Moshi to Midori |
| Annonceur | Beam Suntory |
| Marque | Midori |
| Date de première diffusion/publication | 2015 / 12 |
| Secteur d'activité | Cocktails préparés |
| Synopsis | Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer. The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event. |
| Type de média | Ambient |
| Longueur | |
| Responsable de la création | Joe Sciarrotta |
| Directeur de la création | Liz Taylor |
| Directeur de création | Sam Spratlin |
| Directeur de création | Luis Ramírez |
| Directeur artistique | Gonzalo Palavecino |
| Concepteur / rédacteur | Katie Rivard |
| Retouche | Eric Gann |
| Director of Design | Gabe Usadel |
| Designer | Connor Flemming |
| Designer | Charlotte Petertil |
| Producteur | Annie Larimer |
| Producteur print | Joan Shelton |
| Head Of Planning | Antonis Kocheilas |
| Planneur | Ariel Meranus |
| Digital Strategist | Liz Caradonna |
| Chef de groupe | Katie Wesch |
| Chef de groupe | Sara Jacobsen |
| Production Partner | UNIT9 |
| Editing Partner | Opt1mus (Optimus) |