ALMA-Alzheimer - "Who prepared the dinner?"

Human

Human Buenos Aires, Argentine

3202

Titre	Who prepared the dinner?
Agence	Human
Campagne	The Impossible Riddle
Annonceur	ALMA (Asociación Lucha contra el Mal de Alzheimer)
Marque	ALMA-Alzheimer
Mise en ligne	Octobre 2017
Secteur d'activité	Associations d'information et de lutte contre la maladie
Slogan	Is not a riddle, it's Alzheimer's
Synopsis	We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help. During the creative process, we discovered something very interesting: Alzheimer's disease patients symptoms are much like riddles. They're all about confusion about things that should be easy, as daily activities, family roles and even ones own age. My son was born when i was 30 years old and his son was born when he was also 30. Today i am in my eighties and my grandson came to visit me, but i only see my son. Who visited me? There are two fully served plates on the table. One goes to my mom, the other one for me . But my mother ain't at home and i don't know how to cook. Who prepared the dinner? I sat in front of the tv and watched my favourite soap opera. The tv doesn't work and it's the only tv in the house. How did i manage to watch it?
Type de média	Presse & publications
General Creative Director	Peta Rivero y Hornos
Concepteur / rédacteur	Cristian Delzart
Directeur de création	Alejandro Casas
Directeur artistique	Claudia Arellano
Planning Direction	Dolores Caballero
Planner	Velen Diaz Keza
Chef de groupe	Laura Di Stefano