| Titre | Happy No Mother's Day |
| Agence | TBWA\RAAD |
| Campagne | Happy No Mother's Day |
| Annonceur | SOS Children's Villages International |
| Marque | SOS Children's Villages International |
| Date de première diffusion/publication | 2015 / 11 |
| Secteur d'activité | Droits de l'homme |
| Synopsis | November 9th is World Orphan's Day. Few people know about this but 132 million kids around the world do. To raise awareness of this day in the gulf area and find support to continue providing motherly care, love and protection for these children in need, SOS Children's Villages International has created No Mother's Day, a campaign that asks people to support it today so no child feels like an orphan tomorrow.The cast is entirely SOS Children's Villages orphans from the houses in Lebanon, and it was shot in Beirut. The campaign teaser launched a week ago on social media, magazines, OOH, online banners, radio and tv bumpers.We invited people to celebrate No Mother's Day this November 9th. The whole headline of this campaign "Happy No Mother's Day" has obviously caused a mixed reaction amongst the audience where people do not understand why we wouldn't want to celebrate moms. The online film was released on the date, revealing the whole campaign. #happynomothersday |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Responsable de la création | Walid Kanaan |
| Directeur de création | Manuel Bordé |
| Concepteur | Alberto Triana |
| Concepteur | Manuel Bordé |
| Concepteur / rédacteur | Manuel Bordé |
| Concepteur / rédacteur | Alberto Triana |
| Directeur artistique | Dany Njeim |
| Directeur de clientèle | Saad Gharzeddine |
| Responsable de budget agence | Thalia De Sa |
| Planning Supervisor | Ali Marashi |
| Planning Supervisor | Elliot Bastien |
| Responsable de la production | Rouba Asmar |
| Producteur, agence | Jihane Ghostine |
| Maison de production | The Talkies |
| Réalisateur | Jad Eid |
| Producteur exécutif | Jihad Nehme |
| Producteur | Sara Touma |
| Directeur de la photo | Toufic Tabbal |
| Compositeur de musique | Hani Siblini |
| Account Manager DAN | Mohammad Khan |
| Associate Creative Direction DAN | Alexander Pineda |