| Titre | Goose game |
| Agence | Mutant |
| Campagne | Game of the Goose |
| Annonceur | Wakker Dier |
| Marque | Wakker Dier |
| Date de première diffusion/publication | 2023 / 12 |
| Secteur d'activité | Droits des animaux, adoption |
| Synopsis | With Christmas around the corner and festive menus with all manner of gastronomic delicacies being planned, one item that might controversially be on many a shopping list is Foie Gras. Controversially, ducks used in the production of foie gras can be force fed, kept in inhumane conditions and forced into processes which unnaturally enlarge the liver to 10 times its usual volume. As a result of this cruelty, the production of foie gras was banned in many European countries, yet there is still a large consumption, and importation of the product is not banned. With the upcoming festive season in mind, Wakker Dier, the Dutch animal rights organisation advocating the welfare of animals in the livestock industry wants to remind anyone planning menus containing foie gras of the cruelty involved in the production of the perceived-delicacy. They commissioned Antwerp-based creative studio Mutant to help them with that task. With the traditional board game Game of the Goose - a game played in Europe and the US since 15th Century when Francesco de Medici of Italy gave the game to King Philip of Spain as a gift - in mind, Mutant created a very special version of the board game for the animal rights organisation. At first sight, the game looks like the traditional version by using its retro style with bright, cheerful colours and illustrations that are purposely in the sweet, nostalgic style associated with the traditional board game. However on closer inspection things aren't what they first seem. The game is in fact a replica of the original, replacing the traditional images and rules of the game with haunting illustrations of some of the horrifying procedures used and carried out on the animals in the production of Foie Gras, with the rules reflecting the same. The rules of the game have been rewritten. In the original Game of Goose a player might end up in ‘jail’ or ‘the pond’, in this version, the geese get brutally force-fed, a perforated oesophagus or bird flu breaks out - a true representation of the realities of being a goose in the production of Foie Gras, all for human consumption. |
| Type de média | Film Web |
| Longueur | |
| Marché | Allemagne |
| Directeur de création | Odin Saillé |
| Strategic Director | Odin Saillé |
| Directeur de création | Ruben Van Maldeghem |
| Equipe créative | Charlotte Verweij |
| Equipe créative | Mona Demyttenaere |
| Design Director | Frank Schouwaerts |
| Designer | Ben Boliau |
| Designer | Tjen Colman |
| Motion design | Bob Van Den Audenaerde |
| Illustrateur | Jasper Schreurs |
| Maison de production | Diplomats |
| Maison de production | Uncanny |
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