Shoe Carnival - "How To"

22squared

22squared Atlanta, Etats-Unis

3722

Titre	How To
Agence	22squared
Campagne	Princess Lacey's Laces
Annonceur	Shoe Carnival Inc.
Marque	Shoe Carnival
Date de première diffusion/publication	2016 / 1
Secteur d'activité	Chaussures
Synopsis	As part of the campaign, Shoe Carnival is also sharing videos of college basketball coaches sharing how their lives have been touched by cancer, urging social media users to purchase Lacey’s Laces. These special laces will be available exclusively at Shoe Carnival stores and on its dedicated website: shoecarnival.com/lacey. Full proceeds from the sale of these special laces will benefit The American Cancer Society's Coaches vs. Cancer organization and Princess Lacey's Legacy. Shoe Carnival will not receive profit from the sale of these laces and has dedicated a large portion of their monthly social budget to support this important initiative.
Type de média	Médias sociaux
Responsable de la création	John Stapleton
EVP, Client Leadership	Ed Klein
Directeur de la création	Kevin Botfeld
Directeur de création	Jennifer Tuel
Director of Content	Mindy Adams
Directeur artistique	Rachel Splinter
Photographer/Designer/Stylist	Rachel Splinter
Directeur artistique	Eduarda Castro
Photographer/Designer/Stylist	Eduarda Castro
Concepteur / rédacteur	Natalie Meeks
Producteur	Emily Cabral
Content Strategy Director	Hillary Traylor
Associate Strategy Director	Natalie Webb
Chef de groupe	Shelly Hiatt
Chef de groupe	Mallory Morgan
Lettering Artist	Casey Ligon
Producteur exécutif	Karen Burke