Titre | Hungry to Learn - I Need to Eat |
Agence | The Monkeys Aotearoa |
Campagne | Back to School 2023 |
Annonceur | KidsCan |
Marque | KidsCan |
Date de première diffusion/publication | 2023 / 1 |
Secteur d'activité | Droits de l'homme |
Slogan | It's hard to learn when you're hungry |
Synopsis | The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class. |
Philosophie | The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children. |
Type de média | Presse & publications |
Concepteur / rédacteur | Simone Louis |
Head of Integrated Production | Rosie Grayson |
Producteur exécutif | Claire Kelly |
Directeur de la photo | Maria-Ines Manchego |
Directeur de création | James Conner |
Directeur de création | Christie Cooper |
Responsable de la création | Damon Stapleton |
Agence Média | OMD Global |
Maison de production | EIGHT |
Head Of Planning | Tom Sykes |
Réalisateur | Jamie Lawrence |
Studio Designer | Vivian Cheng |
Monteur | Ben Chesters |
Planner | Haley Hetherington |
Directeur artistique | Emily Joe |
Design Lead | Lucinda Fortescue-Hansen |
Final Artist | Lisa Stowers |
Sociéte de création sonore | Liquid Studios |
Online Studio | Toybox |