| Titre | How Do You See Me |
| Agence | Saatchi & Saatchi |
| Campagne | World Down Syndrome Day 2016 |
| Annonceur | CoorDown |
| Marque | CoorDown |
| Date de première diffusion/publication | 2016 / 3 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Philosophie | The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice. |
| Type de média | Télévision |
| Longueur | |
| Chef de groupe | Ciara Siegel |
| Chef de groupe | Keegan Fiertl |
| Directeur du planning stratégique | Federico Evangelista |
| Social Media Director | Shae Carroll |
| Responsable de la création | Jay Benjamin |
| Directeur de création | Luca Pannese |
| Directeur de création | Luca Lorenzini |
| Executive Creative Director/Writer | Mike Pierantozzi |
| Creative Director, Copywriter | Lauren McCrindle |
| Directeur artistique | Aksana Berdnikova |
| Head of Film Production | John Doris |
| Producteur exécutif | Bruce Andreini |
| Director of Business Affairs | Marta Stajek |
| Directeur de la photo | Reed Morano |
| Producteur exécutif | Kira Carstensen |
| Responsable de la production | Hillary Rogers |
| Producteur | Erika Hampson |
| Production Supervisor | Gilana Lobel |
| Maison de production | Pulse Films |
| Acteur / vedette | Olivia Wilde |
| Réalisateur | Reed Morano |
Plus de réalisations
VOIR TOUSAlgorithm
- MARQUE:
- Vogue
- AGENCE:
- Iconoclast
Wake Up
- MARQUE:
- HP
- AGENCE:
- Anonymous Content