| Titre | Sarah. The Game Changer |
| Agence | J. Walter Thompson Riyadh |
| Campagne | Sarah. The Game Changer |
| Annonceur | Saudi Telecom Company |
| Marque | Saudi Telecom Company |
| Date de première diffusion/publication | 2018 |
| Secteur d'activité | Télécommunications |
| Philosophie | When it comes to Internet speed in Saudi Arabia, the Saudi Telecom is King. Having dominated the category for a long time, the telco wanted to cement its dominance by growing its customer base. In a landmark year for women in the Kingdom which saw a rise of new freedoms, there’s also been a rise of female gamers who’ve been silently entering this male-oriented industry. In this film, we feature Sarah, a young female driver who never lost a drag-race. The film was banned on 15 December 2018. Seeing a Saudi female driving was unusual a year ago – so imagine seeing a film of a Saudi female drifting on the road. Local authorities felt that the film went overboard in its content. So after several discussions with them, we finally reached an agreement. The solution to cut down on the scenes were our lead driver was distracted– and we ended our film with a message specifying that speed should be extreme only online. This was released on 1 January 2019. |
| Type de média | Télévision |
| Longueur | |
| Chief Creative Operations Officer | Chafic Haddad |
| Directeur de la création | Rayyan Aoun |
| Creative Director | Amr Wagih Mergawi |
| Concepteur / rédacteur | Noor Wafa |
| Directeur artistique | Max Dipasupil |
| Concepteur / rédacteur | Yazeed Alharthi |
| Head of TV Production KSA | Joe Aboudaher |
| Head of Strategic Planning KSA | Dana Alkutoubi |
| Planner | Rabie Hassoun |
| Associate Business Director | Jad Haddad |
| Account Director | Ziad Rayes |
| GM Marketing & Communications | Ahmed Alsahhaf |
| Traditional Media Director | Faisal Alsaad |
| Production House | All Over |
| Producteur exécutif | George Ghaya |
| Director | Ahmed Hussein |
| Post-Prodcution | Lizard |
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