Driveway.com - "Harpist"

Bruiser San Francisco, Etats-Unis

1649

Marque: Driveway.com
Pays: Etats-Unis

Annonceur: Lithia & Driveway

Titre	Harpist
Agence	Bruiser
Campagne	Driveway
Annonceur	Lithia & Driveway
Marque	Driveway.com
Date de première diffusion/publication	2022 / 8
Secteur d'activité	Concessionnaires automobiles
Philosophie	Driveway.com, Lithia & Driveways (LAD) online car retailer, has launched a nationwide broadcast and social campaign featuring visions of customers buying vehicles from wondrous and fanciful settings. Created by agency Bruiser in collaboration with FANCY and Director MAPP, the campaign promises customers the ability to “Buy or Sell a Car from Your Happy Place.” The campaign marks a big step for the nation’s 2nd largest automotive retailer. Though LAD has existed since 1946 and is a mainstay in the S&P 500, Driveway represents the company’s first commitment to building a national consumer brand. “Our manufacturers provide our store network with the air-cover of strong brand advertising.” Celeste continued, “With Driveway, we knew we’d have to do that for ourselves. This meant developing a big, creative brand idea that can serve our business and delight our customers for years to come.” The latest spot in the campaign is a splashy tale in which a surfer shops for a car while riding a giant wave and having her hair brushed by a mermaid. Taking a meditative posture, she explains Driveway’s “totes chill vibes” to a chatty dolphin. Another equally whimsical vision of a Happy Place is set in a magical forest where gigantic cuddly cats and hot cocoa trains are part of a relaxing experience for a laidback dude and an inquisitive talking deer. Both spots used a blend of in-camera and visual effects magic to deliver a blend of comedic timing, sincere performance, and fantastical environments.
Type de média	Médias sociaux
Longueur	15 seconds
Plus d'info	driveway.com
Executive Creative Director, Copywriter	Nick Strada
Creative Director, Copywriter	Michael Howard
Directeur de la production audiovisuelle	Robbie Veltman
Directeur des Stratégies	Ian Chee
Stratégie	Heather LeFevre
Management Supervisor	Kelsey Zeller
Maison de production	FANCY Content
Réalisateur	Steve Mapp
Producteur exécutif	Morna Ciraki
Directeur Général	Robert Wherry
Producteur délégué	Oliver van Beek
Directeur de la photo	Trent Opaloch
Chef décorateur	Michelle Foote-Derrick
Montage	Cut+Run
Monteur	Pete Koob
Assistant Monteur	Stefan Manz
Editorial Company Executive Producer	Deanne Mehling
Editorial Senior Producer	Kristen Jenkins
VFX Company	LIGHT VFX
Founder/VFX Supervisor	Antoine Moulineau
VFX Supervisor	Eric Rosenberg
Chief Operating Officer (COO)	Guillaume Raffi
VFX Producer	Olivia McLean
Head of CG	Raphaël Bot-Gartner
CG Supervisor	Landry de Oliveira
FX Supervisor	Hugo Astesano
Creature Artist	Chloe Roberts
Post production	Jogger SF
Post Creative Director	Andy Brown
Lead Flame Artist	Brendan Crockett
Flame Artist	Todd Hemsley
Coloriste	Adolfo Martinelli
Color Senior Producer	Jordan Sharon
Color Senior Producer	Katia Nicolova