Titre | Eloquence |
Titre (langue originale) | Wortgewalt |
Agence | DDB Hamburg |
Campagne | The Weapen |
Annonceur | Reporters Without Borders |
Marque | Reporters Ohne Grenzen |
Date de première diffusion/publication | 2016 |
Secteur d'activité | Droits de l'homme |
Philosophie | To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects. |
Problème | All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost. |
Type de média | Presse & publications |
Longueur | |
Directeur Général | Fabian Roser |
Directeur de création | Jan-Hendrik Scholz |
Directeur de création | Nicolas Schmidt-Fitzner |
Directeur artistique | Christian Baur |
Concepteur / rédacteur | Thimon Machatzke |
Directeur artistique | Eva Schramm |
Directeur artistique | Vitali Wachramejew |
Directeur artistique | Pascal Rößler |
Directeur artistique | Quentin Frémont |
Concepteur / rédacteur | Nicolas Berg |
Client Services Director | Sönke Bruns |
Chef de projet | Carolin Sonnenschein |
Directeur de la création | Fabian Roser |