| Titre | SHAKA JR |
| Agence |
Saatchi & Saatchi
|
| Campagne |
Hang Loose concept
|
| Annonceur |
Nobile
|
| Marque |
Nobile
|
| Date de première diffusion/publication |
2017 / 6
|
| Secteur d'activité | Culture, loisirs et sports
|
| Synopsis | The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story. |
| Philosophie | The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity. |
| Type de média |
Presse & publications
|
| Directeur de création |
Michał Pawłowski
|
| Design Director |
Rafał Nagiecki
|
| Directeur artistique |
Anna Caban
|
| Directeur artistique |
Bartosz Morawski
|
| Directeur artistique |
Kamil Bugno
|
| Directeur artistique |
Rafał Nagiecki
|
| Retouche |
Aleksander Bieronski
|
| Retouche |
Bartosz Morawski
|
| Retouche |
Kamil Bugno
|
| 3D Artist |
Bartosz Morawski
|
| Concepteur / rédacteur |
Marta Fraczek
|
| Directeur de clientèle |
Jakub Krawczyk
|
| Chef de groupe |
Anna Borysewicz
|
