Pedigree - "Fetch Across the Internet"

BBDO New York

BBDO New York New York, Etats-Unis

Awards

28953

Marque: Pedigree
Pays: Etats-Unis

Annonceur: Mars, Inc.

Titre	Fetch Across the Internet
Agence	BBDO New York
Campagne	Fetch Across the Internet
Annonceur	Mars, Inc.
Marque	Pedigree
Date de première diffusion/publication	2018 / 5
Secteur d'activité	Aliments, services et produits pour animaux
Philosophie	Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like. It’s called “Fetch Across the Internet.” The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet. Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you. “Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other.
Type de média	Médias sociaux
Longueur	81 seconds
Post Production Company	The Mill New York
Directeur de création	Carolyn Davis
Directeur artistique	Carolyn Davis
Directeur de création	Matthew Page
Concepteur / rédacteur	Matthew Page
Directeur de la création	Peter Kain
Directeur de la création	Gianfranco Arena
Responsable de la création	David Lubars
Responsable de la création	Greg Hahn
Producteur exécutif	Alex Gianni
Chef de groupe	Michael Miles
Head of Integrated Production	David Rolfe
Group Executive Producer	Diane Hill
Creative technologist	Filip Williander
Directeur de clientèle	Elizabeth Kelberg
Production Company	Taylor James
Producteur exécutif	Adam Isidore
Producteur exécutif	Dan Lindau
Director	Jason Guerrero
Producer	Casey Sincic
Editorial	Jonathan Rippon
Online	Jonathan Rippon
Retoucher	Steven Orts
Colourist	Mikey Rossiter
Producer	Andrew Thompson
Producer	Rochelle Brown
Producteur exécutif	Cami Taylor
CG Artists	Orges Kokshari
Compositor	Taylor James
Production Coordinator	Blake Rice
Production Assistant	Sara Kirby
Production Assistant	Lanisha Ward
Color Assist	Nate Seymour
Color Assist	Elias Nousiopoulos
Color Assist	Andrew Ceen
Color Assist	TJ Seiler
CG Lead	Kyle Anderson
Producteur exécutif	Sasha Awn
Post-Production audio	Heard City
Sound Mix	Elizabeth Mcclanahan
Managing Director	Gloria Pitagorsky
Producer	Andi Lewis
Typography	Chris D’andrea