| Titre | Visit Xbox |
| Agence | McCann London |
| Campagne | VisitXbox |
| Annonceur | Microsoft XBOX |
| Marque | XBOX |
| Date de première diffusion/publication | 2019 / 6 |
| Secteur d'activité | Consoles de jeux et jeux |
| Synopsis | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
| Type de média | Digital |
| Longueur | |
| Responsable de la création | Rob Doubal |
| Responsable de la création | Laurence Thomson |
| Directeur de la création | Jamie Mietz |
| Directeur de la création | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| Réalisateur | Jim Nilsson |
| Réalisateur | Jacob Bjordal |
| Head of Strategy | Karen Crum |
| Planner Director | James Appleby |
| Planner Director | Fannie David |
| Directeur artistique | Dan Howarth |
| Designer | Matthew Thomas |
| Designer | Nazima Motegheria |
| Project Director | Clare Prager |
| Chef de projet | Anna Curtis |
| Directeur associé | Sailesh Jani |
| PR Senior Account Director | Nicole Robinson-Spaude |
| Directeur de clientèle | Andrew Wynn |
| Responsable de budget agence | Conor Lloyd |
| Responsable de budget agence | Anastasia Imam |
| Responsable de budget agence | Lucy Manning |
| Chef de groupe | Eloise Thompson |
| Responsable de la création | Rob Smith |
| Chief Production Officer | Sergio Lopez |
| Producteur exécutif | Kin-man Ly |
| Producteur | Alex Dougan |
| Producteur | Jeremy Reichman |
| Production | Fire without Smoke |
| Post production | Craft London |
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