| Titre | Play My Tweet |
| Agence | BBDO New York |
| Campagne | Play My Tweet |
| Annonceur | Foot Locker |
| Marque | Foot Locker |
| Mise en ligne | Avril 2016 |
| Secteur d'activité | Autres |
| Synopsis | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
| Type de média | Autres |
| Longueur | |
| Montage | MacKenzie Cutler |
| Responsable de la création | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de la création | Chris Beresford-Hill |
| Directeur de la création | Dan Lucey |
| Directeur artistique | Martins Zelcs |
| Concepteur / rédacteur | Bryan Stokely |
| Director of Integrated Production | David Rolfe |
| Associate Director of Digital Production | Joe Croson |
| Evénementiel | Olivia Boutcher |
| Interactive producer | Eric Bloom |
| Chef de projet | Michael Gentile |
| Responsable de budget agence | Troy Tarwater |
| Responsable de budget agence | Janelle Van Wonderen |
| Responsable de budget agence | Nick Robbins |
| Responsable de budget agence | Samuel Henderson |
| Digital Strategist | Rhys Hillman |
| Maison de production | The Kitchen |
| Réalisateur | Law Chen |
| Directeur de la photo | Jon Chen |
| Producteur exécutif | Renee Haar |
| Producteur délégué | Jonathan Hsu |
| Evénementiel | Keith Vogelsong |
| Monteur | Nick Divers |
| Producteur exécutif | Sasha Hirschfeld |
| Musique | Cameron Thompkins |