Philadephia - "First date"

J. Walter Thompson London

J. Walter Thompson London London, Royaume-Uni

10414

Marque: Philadephia
Pays: Royaume-Uni

Annonceur: Mondelez International

Titre	First date
Agence	J. Walter Thompson London
Campagne	The Taste of Togetherness
Annonceur	Mondelez International
Marque	Philadephia
Date de première diffusion/publication	2016 / 4
Secteur d'activité	Fromage
Philosophie	The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia.
Problème	To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia.
Type de média	Télévision
Longueur	31 seconds
Directeur de création	Jaspar Shelbourne
Equipe créative	Senan Lee
Equipe créative	Pansy Aung
Broadcast Producer	Denise Connell
Assistant de production, agence	Edmund Thorn
Head Of Planning	Megan Van Someren
Planneur	Jo Scott‐Weston
Planneur	Marina Lindsay‐Brown
PDG	Toby Hoare
Business Director	Shereen Daver
Business Director	Gillian Milner
Responsable de budget agence	Lauren Carlin
Responsable de budget agence	Morgan Collins
Responsable de budget agence	Florence Wong
Chef de groupe	Rachel Womersley
Chef de projet	Caroline Saines
Planneur Media	Jack Rosevear
Agency	J. Walter Thompson Roma SSRL
Agency supervisor	Laura Castellazzi
Directeur artistique	Loredana Cusatis
Concepteur / rédacteur	Anna Mochi Onori
Producteur, agence	Valeria Della Valle
Maison de production	The Family