AdForum
Jorge Munoz
Jorge Munoz
Vice President Creative Director at Energy BBDO
Greater Chicago Area, Etats-Unis
Modifier
Voir toutes les créations
TitreCaso JapiSex OK h264
Agence
Campagne #JapiSex: the first ever social orgasm
Annonceur JapiJane
Marque JapiJane
Date de première diffusion/publication 2016 / 1
Secteur d'activité Hygiène, soins & parapharmacie
Slogan #JapiSex: The First Ever Social Orgasm
Philosophie We created a live interactive experiment to demonstrate that sexual toys can be shared with a sexual partner, and in this particular case with all of those using a hastag. We called it JapiSex, and it became the first ever social orgasm.
Problème Jape Jane is the number one sex shop in Chile. It promotes a funny and healthy sexuality for everyone. But unfortunately only 25% of men lead women to orgasm during intercourse (Elisabeth Anne Lloyd, The case of the female orgasm, Harvard Press). Japi Jane wanted to change that, letting men know that sex toys could be of great help when it comes to share pleasure with a women. Our objective was to generate impact and awareness about Japi Jane range of products in order to leverage consideration of the category. 
Résultat · The conversation generated 20,5M impressions.
· The interaction whith the Brand lifted by +2600% during the month of the experiment.
· Traffic to the e-commerce website JapiJane.cl grow by 48%.
· General sales grow 6,6% and WeBive sales rose by 211%.
Type de média Etude de cas
Longueur
Plus d'info http://www.japisex.cl
Directeur de la création
Directeur de la création
Directeur de la création
Creative Supervisor
Conception / rédaction
Directeur artistique
Conception / rédaction

Personnes liées à cette réalisation

Talent qui pourrait vous intéresser

En vue

Tim Gordon

Chief Creative Officer & Partner
New York, Etats-Unis
Zulu Alpha Kilo

Bruno Abner Rebelo

Creative Director
São Paulo, Brésil
McCann Health Brazil, São Paulo

I lead the creative team at McCann Health in Brazil. Graduating i...

Jonathan Deeb

Chief Creative Officer
Dusseldorf, Allemagne
Proximity

Multi award-winning Chief Creative Officer with 20 years’ experie...

Tim Whirledge

Strategy Director
Philadelphia, Etats-Unis
Droga5, London

Tony Davidson

Creative Director
London, Royaume-Uni
Wieden + Kennedy

JUNE 2009: Wieden + Kennedy makes Tony Davidson and Kim Papwort...

Brijesh Jacob

Chief Creative Technologist
Mumbai, Inde
DDB, India

Brijesh leads the creative function for most of DDB Mudra Group's...

Ramiro Raposo

Executive Creative Director
Buenos Aires, Argentine
La Comunidad, Buenos Aires

Ramiro Raposo began his career in 2001 in DDB Argentina as junior...

Nimo Awil

Creative Director
LONDON, Royaume-Uni
Media.Monks

Nimo is a Creative Director and nomadic third culture kid who bel...
VOIR PLUS DE TALENTS

Créez votre profil talent sur AdForum

Commencez