Titre | Hen |
Agence | Grassriots |
Campagne | Change Animal Confinement |
Annonceur | Humane Society International |
Marque | Humane Society International |
Date de première diffusion/publication | 2016 / 4 |
Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
Slogan | Too many animals are sentenced to intensive confinement worldwide |
Synopsis | The World Bank Group which finances the majority of farms globally launched a review of their safeguard policies. The current policy regarding animal welfare is substandard and outdated. By simply updating the sentence pertaining to animal welfare in the policy, the standard for how billions of farm animals are confined would be forever changed. The Humane Society International came to Grassriots to run an advocacy campaign that would help make this policy change a reality. |
Type de média | Presse & publications |
Directeur de création | Paul Bonsell |
Directeur artistique | Paul Bonsell |
Directeur artistique | Deborah Caprara |
Concepteur / rédacteur | Paul Bonsell |
Photographe | Mark Ridout |
2D Artist | Mark Ridout |