| Titre | FIREFIGHTER |
| Brief | As a bell rings, a man climbs out of bed, fully dressed in a firefighter’s uniform. We hear sirens and the crackle of a walkie talkie. It’s as if there’s an emergency in progress. But as the firefighter moves slowly through the house, it looks peaceful, with no sign of fire. He goes downstairs, where he is greeted by a normal family. A young woman puts a scarf around his neck. A man suggests a walk. As the perspective changes, with realise that the firefighter is now an elderly man with Alzheimer’s. Understanding is the best treatment. |
| Agence | DDB Argentina |
| Campagne | Firefighter |
| Annonceur | Fundacion INECO |
| Marque | Fundacion INECO |
| Date de première diffusion/publication | 2016 / 4 |
| Secteur d'activité | Autres |
| Slogan | Understanding is the best treatment |
| Synopsis | A firefighter wakes up lying in a bed in a room of a house that doesn't recognize. A little frightened and haunted by his own demons , he decides to start exploring to discover the truth of the place where he is trapped. |
| Type de média | Cinéma |
| Longueur | |
| Creative Vice President | Hernan Jauregui |
| Directeur de création | Santiago Salas |
| Directeur de création | Ignacio Ruarte |
| Directeur de la création | Beto Cocito |
| Responsable de la production | Claudio Migliardo |
| Maison de production | Huinca Cine |
| Réalisateur | Alejandro Rey |
| Producteur exécutif | Diego Turdera |
| Producteur exécutif | Mariana Biquard |
| Assistant Réalisateur | Diego Mesa |
| Directeur de la photo | Mauricio Heredia |
| Post Production Company | Ctrl Z |
| Post Production Coordinator | Cristian Martino |
| Monteur | Carla Muzykanski |
| Sound Designer | Jose Luis Diaz |