Heinz - "Heinz Tattoo Ink"

Soko São Paulo, Brésil

Awards

2186

Marque: Heinz
Pays: Brésil

Annonceur: Kraft Heinz

Titre	Heinz Tattoo Ink
Agence	Soko
Campagne	Heinz Tattoo Label
Annonceur	Kraft Heinz
Marque	Heinz
Date de première diffusion/publication	2023 / 3
Secteur d'activité	Mayonnaise, ketchup, moutarde
Philosophie	Heinz Tattoo Ink is a tattoo pigment made with the same care for ingredients that Heinz uses to make ketchup. Brand worked with Brazilian creative agency, SOKO, and top Brazilian tattoo ink manufacturer, Electric Ink, in the development of a Heinz red pigment as part of a brand love campaign. São Paulo – Heinz announced today that they are developing and launching a red tattoo pigment using non-harmful ingredients. Called “Heinz Tattoo Ink”, the project is a direct response from the brand to their legions of fans, who have always made a point of showing their love through tattoos, and sharing it on social media. The action comes on news that color tattoo ink faces growing restrictions and outright bans in countries around the world. The European Union alone has banned over 4,000 ingredients used in the creation of tattoo ink pigments, with red being the most problematic of the colors. These inks have been shown to cause allergic reactions, such as rashes and itchiness, as well as other complications during the application of tattoos. Since red is the most used color in Heinz fan tattoos, the brand felt they should do something about it. Through a partnership with Electric Ink, an ink manufacturer that uses only non-harmful components in their ink, Heinz is creating their first red tattoo ink, in a new and proprietary tone based on Heinz official pantone color. The idea for the endeavor came from the brand’s Brazilian agency partner, São Paulo-based SOKO. They and the brand have been working with ink manufacturer, Electric Ink, to create the new pigment over a 14 month period. In addition to the launch of the new ink product, Heinz worked with five notable Brazilian tattoo artists to create 57 original Heinz tattoo stencils — all to align with the brand’s trademark, “57 Varieties.” These stencils will be available on their website to anyone interested in getting an official Heinz tattoo. The artists come from a wide range of ethnicities and backgrounds, purposely chosen to embrace the vast diversity of Brazilian culture. The campaign unofficially kicked off on March 28, with a pre-launch film featuring a few select individuals, each getting one of the 57 tattoos on their bodies. Then beginning this week, São Paulo will be blanketed in outdoor media showcasing these fans and their new skin art. When the final product is ready to distribute, the brand will make the tattoo stencils and ink available to tattoo parlors throughout Brazil. Everything the brand is doing in this project is a result and proof of a good communication with their fan base, listening to them, giving them space and co-creating new scenarios.
Type de média	Etude de cas
Longueur	44 seconds
Responsable de la publicité (annonceur)	Cecília Alexandre
Responsable de la publicité (annonceur)	Thiago Stelle
Responsable de la publicité (annonceur)	Thais Correa
Responsable de la publicité (annonceur)	André Mendes
Responsable de la publicité (annonceur)	Bruna Donato
Responsable de la publicité (annonceur)	Ana Ladeira
Founder and CEO/CCO	Felipe Simi
Directeur de la création	Rafael Ziggy
Directeur de la création	Rafael Caldeira
Directeur de création groupe	Erick Mendonça
Creative Lead	André Savastano
Design & Creative Leader	Fabiana Falcão
Design & Creative Leader	Renan Monjon
Design & Creative Leader	Saulo Monjon
Directeur artistique	Kauã Michelin
Directeur artistique	Juliano Shimizu
Directeur artistique	Laissa Moreira
Concepteur / rédacteur	André Savastano
Content Lead	Jader Gomes
Content Creator	Bianca Santos
Content, Art Direction	Isabela Yamada
Community Manager	Giuliana Combothanassis
Studio Lead	Leticia Santos
Motion Designer	Yago Lopes
CGO	Felipe Belinky
Chief Operating Officer (COO)	Brisa Vicente
Head of Account	Verena Neves
Directeur de clientèle	Jéssica Pereira
Head of Operations	Larissa Kubo
Project Leader	Marcelo Shiro
Project Leader	Lucas Cardoso
Chef de projet	Elisa Celia
Chef de projet	Juliana Rente
Chef de projet	Guilherme Piropo
Responsable de la TV prod	Fabiane Abel
Broadcaster	Thais Hernandez
Broadcaster	Luisa Marcomini
Broadcaster	Nanna Galli
Head of Strategy & Data	Ana Cortat
Data & Innovation Leader	Matheus Facci
Data Scientist	Leonardo Galhego
Website	Webcore Interactive
Producteur exécutif	Fernando Chamis
Producteur	Camila Malaman
Producteur	Ingrid Ostan
Producteur	Pedro Reali
Frontend Developer	Carol Cezareti
Backend Developer	Maysa Bonfante
Backend Developer	Vinícius Silva
Artiste numérique	Matheus Pinheiro Martins
3D Artist	Leandro Beltran
Illustrateur	Leo Neguin
Illustrateur	Elissa Rocabado
Illustrateur	Renan Cruz
Illustrateur	Fernando Felix
Illustrateur	Helena Obersteiner
Maison de production	DILÚVIO
Réalisateur	Raphael Taira
Producteur exécutif	Paulo Henrique Vicente
Co-Director	As Mina
Assistant Réalisateur	Giulia Larrain
Directeur de la photo	Marco Antonio Ferreira
1st AC	Tiago Eli
2nd AC	Pamela Santos
Video Assistant	Ruan Britto
Logger	Marcio Costa
Electrician	Carlos Cortes
Electrician	João Conceição
Machinery Assistant	Laelson da Silva
Still Shooting	Tamara dos Santos
Talent	Thaís Ferreira
Talent	Nathália Cintra
Production Assistant	Marcio da Silva
Catering	Flor de Lótus
Driver	Edmilson Marinho
Driver	Marcelo Barbosa
Driver	William Oliveira
Studio	Nova Haus
Creative and Production Supervisor	Leticia Gomes dos Santos
Video Editor and Motion Designer	Yago Beppler Lopes Costa
Motion designer	Yasmin de Jesus Cruz Farias
Senior Project Manager	Thaline Malvezi
Project Assistant	Leonardo Portilho
Direction commerciale/Conseil client	Alyne Passarelli
Motion Designer	Larissa Hamuy
Motion Designer	Lucas Teixeira
Design Retouching	Alt Retouch
Retouche	Mateus Moraes