Titre | Google Escape (english) |
Brief | You’re trapped in a room filled with puzzles that you have to solve in order to escape. So you reach for your phone and fire up Google. After all, Google can provide answers, maps, translations and many other advantages. To prove this, creative talents were locked in the Google Escape Room and given 40 minutes to get out using Google mobile apps. For the grand premiere, four famous YouTube creators took part and their experience was broadcast live. Viewers who wanted to join in were challenged to win tickets by solving daily riddles published on Google social channels. |
Agence |
We Are Social
|
Campagne |
Google Escape
|
Annonceur |
Google
|
Marque |
Google France
|
Mise en ligne | Novembre 2016 |
Secteur d'activité | Moteurs de recherche
|
Synopsis | Google Escape is the first branded Escape Game powered by Google France, where players had to combine the use of online tools with real-life actions to succeed, while allowing anyone to follow the experiment on social media. |
Type de média |
Etude de cas
|
Directeur Général |
Sandrine Plasseraud
|
Directeur de clientèle |
Nicolas Souffleur
|
Directeur de création |
Thomas Guilhot
|
Responsable de la production |
Julien Ouvrel
|
Responsable de budget agence |
Arnaud Robin
|
Responsable de budget agence |
Ludovic Houdré
|
Responsable de budget agence |
Corentin Picaut
|
Concepteur / rédacteur |
Aurélie Durand
|
Directeur artistique |
Fabien Gailleul
|
Creative technologist |
Clément Procureur
|
Creative technologist |
Baptiste Leproux
|
Maison de production |
Francine Framboise
|
Producteur exécutif |
Stéphanie Huguenin
|