Producteur
at
Melmac films
| Titre | Step Into The Blue Shoes Case Study |
| Agence | YoupanquiBBDO |
| Campagne | Step into The Blue Shoes |
| Annonceur | Center of Diagnoses and Treatment of Autism Peru |
| Marque | Center of Diagnoses and Treatment of Autism Peru |
| Date de première diffusion/publication | 2016 / 4 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Miguel Leon |
| Directeur de création | Renato Farfán |
| Concepteur / rédacteur | Renato Farfán |
| Directeur artistique | Mario Cedron |
| Directeur artistique | Andres Ortiz |
| Designer | Andres Ortiz |
| Planneur | Daniel Pachecco |
| Executive | Alfredo Echevarria |
| Maison de production | Melmac films |
| Maison de production | Mundano Films |
| Maison de production | Tunche Films |
| Réalisateur | Fito torres |
| Directeur de la photo | Christian Valera |
| Editing and Post-production | Melmac |
| Editing and Post-production | Alberto Valle |
| Gaffer | Julio López |
| Camera Assistant | Danil Massip |
| Lighting | Jose Vasquez |
| Mounting & Post | Jorge Vivanco |
| Producteur | Diego Alvarez |
| Audio | Sordo |
| General Producer | Nicolas Pedreros |
| Producteur exécutif | Natalia Gamarra |
| Miguel Tataje | |
| Luis García | |
| Musique | Steve Goulden |