| Titre | Sudocrem Soothing Families Since 1931 |
| Brief | The viewer enters an idyllic realm of babbling brooks and ambient music. At the centre of this blissful scene are three pandas performing a smooth tai chi sequence. The CGI pandas perfectly replicate the movements of a genuine tai chi master. The film cuts to more homely surroundings, featuring a happy baby whose nappy has been freshly changed. Now that was soothing. Just like Sudocrem. |
| Agence |
McCann Health
|
| Campagne |
Sudocrem Soothing Families Since 1931
|
| Annonceur |
Teva
|
| Marque |
Sudocrem Antiseptic Healing Cream
|
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Hygiène du nourrisson
|
| Synopsis | The beginning of the film see the viewers drawn into an idyllic realm of babbling brooks and relaxing background music. At the centre of this soothing scene we're greeted with graceful pandas performing a soothing tai chi sequence. The CGI panda’s, were individually created perfectly replicating the movements of a real tai chi master to provide perfect authenticity.What follows is a neat segue-way to more homely surroundings, which emphasises the benefits of Sudocrem. We end the film with a giggling and soothed young baby who has just had its nappy changed. |
| Problème | Founded in 1931, Sudocrem has long been a staple in British households. If a baby has nappy rash, Sudocrem soothes their bottoms; If a teenager has about of angry-looking spots Sudocrem soothes his face; If a little girl grazes her knee, Sudocrem is there to soothe the situation. In fact, Sudocrem was originally named ‘soothing cream’. |
| Type de média |
Télévision & Cinéma
|
| Regional Creative Director |
Adrian Parr
|
| Directeur de création |
Guy Swimer
|
| Equipe créative |
Mitch Brock
|
| Equipe créative |
Freddie Wood
|
| Réalisateur |
TIM JAMES BROWN
|
| Directeur de clientèle |
Britt Nyman
|
| Chef de groupe |
Emma Chetham
|
| Producteur, maison de production |
Rita Jugessur
|
| Head Of Planning |
Parrus Doshi
|
| Directeur de la photo |
Fede Alfonzo
|
| Producteur exécutif |
Julio Fernandez
|
| Effets spéciaux |
Janak Thakker
|
| Producteur créatif |
Kaj Steveman
|
| Compositeur de musique |
Richard Atkinson
|
| Directeur technique |
Mikael Johansson
|