| Titre | HSBC UAE- I Recommend Mum |
| Agence | J. Walter Thompson MEA |
| Campagne | I Recommend Mum |
| Annonceur | J. Walter Thompson Dubai |
| Marque | HSBC UAE |
| Mise en ligne | Juin 2016 |
| Secteur d'activité | Banque, finance, droit et assurance |
| Synopsis | J. Walter Thompson Dubai and HSBC UAE launched ‘I Recommend Mum,’ a campaign video that uses children as spokespeople for mothers who were ‘on a break’ from their careers, and turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away. The campaign’s essence hits home thanks to its simplest aspect – the recommendation letter for these moms is written by their children, the true judges of how they were never really on a break in the first place. To the contrary, it’s probably the time they develop even further, demonstrating initiative, creativity, resilience and determination. |
| Type de média | Film Web |
| Longueur | |
| Production agence | Space Plum |
| Producteur, agence | Boki Prekovic |
| Producteur, agence | Igor Petrovic |
| Direction artistique et créative | Akhilesh Bagri |
| Direction artistique et créative | Gautum Wadher |
| Responsable de budget agence | Nermine Barrada |
| Responsable de budget agence | Rula Hajjar |
| Responsable de budget agence | Nabil Elkourdy |
| Responsable de budget agence | Patrick AbouChahla |
| Stratégie/Planning | Helina Asefa |
| Digital Production | Aly Seif Al Nasr |
| Agency | J. Walter Thompson Dubai |
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