B&Q - "Garden"

WCRS

WCRS London, Royaume-Uni

13249

Marque: B&Q
Pays: Royaume-Uni

Annonceur: B&Q

Titre	Garden
Agence	WCRS
Campagne	B&Q Spring 2017 Campaign
Annonceur	B&Q
Marque	B&Q
Date de première diffusion/publication	2017 / 4
Secteur d'activité	Commerces de proximité, distribution spécialisée
Synopsis	This week sees the launch of B&Q’s latest TV advert, part of its fully integrated Spring campaign. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution, and that B&Q colleagues are enthusiastic problem solvers – always on hand to help them achieve their projects. Beloved for their orange aprons and DIY expertise, colleagues at B&Q stores across the nation have provided help and advice to customers looking to improve their homes and gardens for the past 50 years. Last summer, colleagues returned to star in B&Q’s TV advert, and this latest campaign sees them once again take centre stage, reflecting their position at the heart of the brand. The latest TV ad in the new Spring series launches on Thursday 6th April and peak spots include ITV1’s Broadchurch and C4’s Formula 1. The ad is fronted by a team of B&Q colleagues who come to a customer’s rescue by effortlessly improving his garden in a series of synchronised moves. Filmed in real time with no camera trickery used, everything from the shearing through of a wire to create a domino effect of flowers sinking into the soil, to decking clicking into place with a real barbeque popping up, to a shed falling from the sky – with the end result revealing a perfectly formed garden, ready for the family to enjoy. As well as the Garden ad, WCRS has created a Kitchen ad using similar production techniques and demonstrating that whatever the size or shape of your kitchen, B&Q always has a brilliant solution.In addition to TV with heavyweight media support, the fully-integrated Spring campaign goes across paid, owned and earned channels. New elements include consumer experiential, Facebook Live and digital OOH. Richard Sherwood, Customer & Marketing Director at B&Q, said: “Our colleagues have always been the greatest part of our business, and casting real store staff as the stars of our fully-integrated Spring campaign is recognition of the great help and advice they offer our customers. The real-time production technique for the TV ads is not only an amazing feat – it reflects B&Q’s ‘can-do’ personality; the reason many customers have shopped with us for nearly 50 years.” Ross Neil, Executive Creative Director, WCRS, said: “B&Q are rightly proud of their colleagues for their knowledge, friendliness and can-do attitudes, so we wanted to feature them front and centre in the ads, but this always comes with some risk because you never know if they’ll be able to act. What we have made here is a very elegant solution to showing the helpfulness of B&Q colleagues and they’ve come out looking great. Some genuine heroes in these ads. Ben Scott of RSA has turned the scripts from complexity to beautifully choreographed pieces that really show off the willingness, dedication and expertise of B&Q colleagues in a way that is a joy to watch.”
Type de média	Télévision
Longueur	30 seconds
Maison de production	Ridley Scott Creative Group
Son	Grand Central Recording Studios
Directeur de la création	Ross Neil
Directeur de création	Katy Hopkins
Directeur de création	Steve Hawthorne
Equipe créative	Jason Keet
Equipe créative	James S Hodson Hodson
Producteur, agence	Eliot Liss
Producteur délégué	Kaiya Taffel
Responsable de budget agence	Ben King
Responsable de budget agence	Camilla Eden-Davies
Responsable de budget agence	Katie Gould
Planneur	Elisa Edmonds
Planneur	Laura Sammarco
Agence Média	MEC
Réalisateur	Ben Scott
Producteur, maison de production	Caspar Delaney
Montage	Final Cut
Monteur	Struan Clay
Sound Engineer	Ben Leeves
Post production	The Mill
Post production	Elena Paglieli