| Titre | The Bond |
| Agence | New Commercial Arts |
| Campagne | We’re All In, For Them |
| Annonceur | Battersea Dogs and Cats Home |
| Marque | Battersea |
| Date de première diffusion/publication | 2024 / 2 |
| Secteur d'activité | Droits des animaux, adoption |
| Philosophie | Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled ‘The Bond’. The new platform, ‘We’re All In, For Them’, demonstrates the effort, expertise, and care that Battersea gives to every dog and cat, not just those in their centres, but to many more across the UK and around the world. The campaign launches with a film, directed by Hector Dockrill (Magna Studios), that tells the story of a new member of staff at Battersea and the bond he forms with a nervous rescue dog he helps rehabilitate. As the film goes on, their relationship builds as we see the lengths that he and his colleagues will go to expertly bring her back to full strength, ready to be rehomed. The joyful spot ends by showing how this display of love, effort and expertise exists not just in Battersea’s centres, but is emblematic of everything they do to help dogs and cats across the UK and around the world – demonstrating how We’re All In, For Them. Alongside versions that will run across BVOD, Social/Digital (including a 2-minute cut for Cinema), the campaign is supported by a nationwide OOH and Press plan. 8x executions playfully unpack the many ways that Battersea help dogs and cats, like the expert care they provide in their three UK centres, campaigning to improve the lives of dogs and cats, the online training and advice they provide to owners, and the training and funding they provide to other animal organisations in the UK and across the world. |
| Type de média | Film Web |
| Longueur | |
| Bande son | ‘Home Again’ by Michael Kiwanuka |
| Maison de production | magna studios |
| Sociéte de création sonore | 750mph |
| Maison de production | Making Pictures |
| Responsable de la publicité (annonceur) | Sarah Matthews |
| Responsable de la publicité (annonceur) | Harriet Lancashire |
| Responsable de la publicité (annonceur) | Kate Hopkins |
| Responsable de la publicité (annonceur) | Georgina King |
| Responsable de la publicité (annonceur) | Lizzie Coates |
| Responsable de la publicité (annonceur) | Craig Billing |
| Client Creative Lead | Joe Mateo |
| Founder & CCO | Ian Heartfield |
| Equipe créative | Charlotte Prince |
| Equipe créative | Loriley Sessions |
| Equipe créative | Alex King |
| Equipe créative | Raymond Chan |
| Founder & CEO | James Murphy |
| Head of Client Services | James Derrick |
| Directeur de clientèle | Janki shah |
| Responsable de budget agence | Jeff Baker |
| Founder & CSO | David Golding |
| Senior Planner | John Blight |
| Founder/Head of Production & Operations | Matt Craigie-Atherton |
| Producteur, agence | Olive Andrews |
| Chef de projet | Kristina Evetts |
| Agence Média | Manning Gottlieb OMD |
| Media Executive Director, Client Team | Gerry Ridgway |
| Media Business Director | Jane Ridehalgh |
| Réalisateur | Hector Dockrill |
| Producteur | Theo Hue Williams |
| Producteur exécutif | Isobel Conroy |
| Founder/Exec | James Sorton |
| Directeur de la photo | Joel Honeywell |
| 1st AD | Paul McCann |
| Directeur de la production | Smera Kumar |
| Assistant de Production | Nerissa Gomez |
| Assistant de Production | Daragh McCann |
| Offline Editing | Stitch |
| Offline Post Producer | Sarah Adewunmi |
| Offline Post Producer | Alice Clarke |
| Offline Editor | Rich Woolway |
| Post production | Electric Theatre Company |
| Online Producer | Oliver Whitworth |
| Grade | Jason Wallis |
| Online/Flame | Bradley Cocksledge |
| Music / Sound Design | Mr. Pape |
| Music Supervision | Chloe Sitton |
| Producteur son | Tara O’Kelly |
| Sound Engineer | Giselle Hall |
| Dolby Mix | Mike Bovill |
| Photographe | Dan Burn-Forti |
| Photographer's Agent | Samantha Thompson |
| Agent Producer | Anna Freeman |
| Retouche | Marco D’Uva |
| Post-production Producer | Cameron Henry |
| Design Company | King-Henry Soho |
| Designer | Christian Tunstall |
| Designer | Mat Wardle |
| Designer | Jasmin Price |
| Artworker | Bradley Baker |
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