Titre | Great Brits |
Agence | krow Communications |
Campagne | Great Brits |
Annonceur | DFS |
Marque | DFS |
Date de première diffusion/publication | 2016 / 8 |
Secteur d'activité | Électroménager, meubles et jardinage |
Synopsis | the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home. |
Philosophie | Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. |
Type de média | Télévision |
Longueur | |
Montage | Big Buoy |
Sociéte de création sonore | Jungle Studios |
Musique | Finger Music |
Maison de production | Outsider |
Post production | The Mill London |
Directeur de la création | Nick Hastings |
Directeur de création | Darryl George |
Directeur de création | Jon Mitchell |
Planneur | Aileen Ross |
Business Director | Blake Armstrong |
Directeur de clientèle | Felicity Pelly |
Chef de groupe | Camilla Renny-Smith |
Responsable de la TV prod | Emma Rookledge |
Producteur, agence | Davina Hickson |
Réalisateur | Pedro Romhanyi |
Producteur, maison de production | Gareth Francis |
Directeur de la photo | Tat Radcliffe |
Directeur de la photo | Ray Coates |
Monteur | Sam Bould |
Post production | Richard Hawkins |
Coloriste | James Bamford |
Sound Designer | Owen Griffiths |
Producteur, agence | Kate Bailey |