| Titre | Boring Boxes |
| Agence | BWM isobar |
| Campagne | Boring Boxes |
| Annonceur | Pacific Shopping Centres |
| Marque | Pacific Werribee |
| Mise en ligne | Mars 2018 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Synopsis | Background Overview : Every Christmas, Kids Go Hunting For Their Gifts. They Rummage Through Cupboards And Search In The Back Of Wardrobes, Ruining The Surprise Of Christmas Morning. So, Pacific Shopping Centres Created A Cardboard Box With The Power To Save Christmas - A Box With Such Extreme Levels Of Boringness, It Could Make Any Toy Invisible To Tiny Humans. Each Box Was Made In A Specially Calculated ‘boring Brown’ And Stamped With Dull Words Like ‘toilet Paper’ And ‘laundry Powder’ And ‘tomato Paste’. Then, At Gift Wrapping Stations, Each Toy Was Given Its Very Own Boring Box. Now Parents Can Smuggle Presents Home And Hide Them In Plain Sight Without Any Risk Of Being Discovered. And That’s How Christmas Was Saved, Using A Cardboard Box |
| Type de média | Etude de cas |
| Longueur | |
| Managing Director | Belinda Murray |
| Responsable de la création | Rob Belgiovane |
| Directeur de la création | Simon Bagnasco |
| Directeur de la création | Amy Hollier |
| Creative Director | Phil van Bruchem |
| Concepteur / rédacteur | Rachel Blacklaws |
| Art Director | Alexandra Walding |
| General Manager | Nicole Hamilton |
| Account Director | Lucy Fogarty |
| Responsable de budget agence | Anthea Waller |
| Print Production Company | BWM Dentsu |
| Photographer | Valerie Bong |
| Producteur print | Tracey Needham |
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