| Titre | N4TURE'S NUMB3R5 |
| Agence | Accenture Song (formerly Kolle Rebbe) |
| Campagne | N4TURE'S NUMB3R5 |
| Annonceur | WWF |
| Marque | WWF |
| Mise en ligne | Juin 2022 |
| Secteur d'activité | Questions environnementales |
| Synopsis | Sheer climate statistics have become a background noise lacking an emotional charge. The question then becomes how can climate data be presented in a more impactful way?With visualisations that let nature speak for itself: A melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can feel unsettling once more.A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. The results? Up to all of us. Let’s act now! |
| Type de média | Etude de cas |
| Longueur | |
| Post production | Mackevision Medien Design GmbH |
| Directeur artistique | Sebastian Haus |
| Agence Média | Crossmedia GmbH Agentur für Mediaberatung |
| Concepteur / rédacteur | Max Wort |
| Directeur de la création | Andreas Brunsch |
| Directeur de la création | Steffen Bärenfänger |
| Producteur | Kathrin Kleyh |
| Producteur | Giulia Sanna |
| Responsable de la production | Tobias Lawrenz |
| 3D Lead | Malte Lauinger |
| Responsable de budget agence | Franziska Rist |
| Responsable de budget agence | Carolin Rieke |
| Acheteur d'art | Vanessa Rüsch |
| Acheteur d'art | Stella Herbolzheimer |
| Acheteur d'art | Alice Feja |
| Ingénieur du son | Klaas Nocken |
| Compositing | Daniel Beckmann |
| Creative Lead | Martin Terhart |
| Campaign Director | Almuth Gaitzsch |
| Infographiste | Luis Pombo |
| Managing Director, Creation | Fabian Frese |
| Photo Post Production | Martin Piechotta |
| Directeur de la production | Sascha Bugai |
| Senior Campaigner | Svenja Roth |
| Voix-off | Jessica McIntyre |
| Concept / Editing | Julian Jacobi |
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- MARQUE:
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- AGENCE:
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Vollgepackt mit Leben
- MARQUE:
- Mercedes-Benz
- AGENCE:
- Lukas Lindemann Rosinski