Plusnet - "Made that way 1"

Accenture Song

Accenture Song London, Royaume-Uni

8082

Marque: Plusnet
Pays: Royaume-Uni

Annonceur: Plusnet

Titre	Made that way 1
Agence	Accenture Song
Campagne	Made That Way
Annonceur	Plusnet
Marque	Plusnet
Date de première diffusion/publication	2016 / 8
Secteur d'activité	Fournisseurs d'accès Internet
Philosophie	The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation. The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it.
Problème	Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots
Type de média	Film Web
Longueur	31 seconds
Sociéte de création sonore	Grand Central Recording Studios
Equipe créative	Rob Donaldson
Equipe créative	Joe Dennett
Directeur de création	Dickie Connell
Planneur	Matt Sadler
Directeur de clientèle	Alex Guyan
Producteur, agence	Georgia Dickinson
Maison de production	Kream
Réalisateur	Damien O Donnell
Producteur, maison de production	Paula Mackersey
Directeur de la production	Francesca Resteghini
Directeur de la photo	Peter Robertson
Monteur	Tom O Falherty
Monteur	Jonah Maddox
VFX Company	Kream
Post production	Anne-Marie Downes
VFX Artist	Beverley Wells
Coloriste	Scott Harris